Moët Hennessy & Your Personal Concierge
ROSE partnered with Moët Hennessy to create a one-of-a-kind, personalized, in-store and at-home experience for wine and spirit lovers to discover their perfect match. With so many incredible options, selecting the perfect wine or spirit can be a daunting task. With the virtual wine and spirits concierge, users answer a series of questions that lead to the perfect product recommendation from their own personal virtual mixologist.
Tools
Figma
Adobe After Effects
Adobe Photshop
Role
Art Director
Prototyper
UI Designer
UX Designer
Team
Nicole Riemer, Associate Creative Director
Eric Liang, AR Engineer
Savannah Rheinhart, Project Manager
Duration
2 Months (2022)
Your Personal Concierge
Moët Hennessy customers were able to find their perfect bottle using the Virtual Wine And Spirits Concierge. After tapping to place the experience, users were prompted to answer a series of “get-to-know-you” questions. The responses determined which of eight personality types the user aligned with, each paired with a Moët Hennessy wine or spirit that best complemented it.
For this activation, I contributed to the user experience and user interface design, brought the personality graphic illustrations into augmented reality, and provided precise art direction for the materials and packaging of the nine 3D Moët Hennessy wine and spirit bottles.
