Mastercard | Stand Up to Cancer
For over a decade, Mastercard has collaborated with Stand Up to Cancer to help raise funds for cancer research. In 2022, for their campaign, Mastercard launched a commercial with Sterling K. Brown to educate users on how certain Mastercard purchases could help support SU2C. To boost engagement and outreach, ROSE developed an interactive Snapchat filter that functioned as a virtual gateway, immersing users directly into the commercial experience.
Tools
Figma
Adobe After Effects
Adobe Photoshop
Role
Interaction Designer
UX Designer
Video Editor
Protoyper
Team
Nicole Riemer, Associate Creative Director
Eric Liang, AR Engineer
Frank Vidal, Project Manager
Duration
2 Months (2022)
An Immersive Campaign
To adapt the Mastercard campaign for Snapchat, we repurposed Sterling K. Brown’s footage from the original TV spot, removing the background to create an alpha video. I then rebuilt the coffee shop environment by layering a virtual counter and backdrop to establish a clear sense of the space.
In this experience, users "tapped to pay" with their Mastercard, complete with their Snapchat username, and were then personally greeted by Brown. From behind the counter, he explained the promotion and presented a virtual latte featuring the user's face in the foam, mirroring the TV moment.
The Impact
This project demonstrated how campaign assets could be adapted across platforms to create a cohesive brand experience. By creatively reworking video footage not originally intended for AR, we delivered an engaging and immersive filter that highlighted the Mastercard campaign’s core message: the cardholder is integral to the story.
This filter resulted in over 10 million impressions and 15.4 thousand shares.