Bloomingdale’s 150th Celebration
In honor of their 150th anniversary, Bloomingdale’s wanted to create an immersive experience to go along with their catalog of exclusive anniversary looks. Using augmented reality, ROSE enabled users to see 14 of the looks in their own space, in-store, and alongside the catalog. This made it possible to celebrate with everyone, everywhere.
Tools
Figma
Adobe Illustrator
Adobe After Effects
Adobe Photoshop
Role
UX Designer
UI Designer
Interaction Designer
Prototyper
Team
Nicole Riemer, Associate Creative Director
Eric Liang, AR Engineer
Savannah Rheinhart, Project Manager
Duration
2 Months (2022)
Celebrating Anywhere
& Everywhere
Our team created a WebAR experience to bring Bloomingdale’s anniversary line to life— literally. More than that, it could be activated in multiple ways, allowing users to join the celebration everywhere.
A QR code on the 150th Anniversary catalog, mailed to 400,000 homes, launched the experience. Users could then scan catalog pages to bring models and pieces into their space. For those without a catalog, the experience also offered a menu of looks to place directly into their environment — whether in-store, at home, or on the go.
Building the Celebration
I collaborated with the Associate Creative Director to wireframe and prototype the user experience, designing for two separate entrances and user flows. I contributed to UI design, built a functional Figma prototype for client review, created micro-animations, and worked closely with developers to ensure accurate implementation.
